The French fold, also known as the right angle fold, is a unique fold that divides the brochure into four panels.
Paper Sizes that Work with Flyers
- A7 paper. The smallest size we would recommend to use when designing a flyer is A7.
- A6 paper. One of the most popular sizes of flyers is A6, which is of similar size to a postcard (148mm x 105mm).
- A5 paper.
- A4 paper.
- DL sheet.
- Square paper.
Use 12-point font for the body, 10-point font for captions, and 14- to 22-point font for headlines. These are recommended sizes, but your choices will depend on the overall look of your design.
6 Types of Brochure Folds Available for Your Business
- Gate Fold Brochures.
- Bi-Fold Brochures.
- Tri-Fold Brochures.
- Flyers or Leaflets.
- Folders and Insert Brochures.
- Z-Fold Brochures.
Half Fold Brochure Printing
Half-fold brochures, also known as bi-fold or single fold brochures, have a single fold in the center of the paper. Half-fold brochure printing is commonly used for corporate collateral due to the layout flexibility of this format.North American Sizes
The North American paper sizes are based on traditional formats with arbitrary aspect ratios. The most popular formats of the traditional sizes are the Letter (8.5 x 11 inches), Legal (8.5 x 14 inches) and Tabloid (11 x 17 inches) formats.Use a font size of at least 16 points for your main body text. Anything smaller is too hard to read. (See the following tables for more information on text size.) Stick with traditional fonts like Arial, Times New Roman, or similar typefaces.
If you go to Image Size in Photoshop you will discover that the document is 11.25" x 8.75". Of course the brochure itself is only 11" x 8.5".
A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
One thing to keep in mind: the set-up of the pages can be a little confusing at first glance. The first page includes the inside flap, back and front of the pamphlet. The second page includes inside left, inside middle and inside right of the pamphlet.
LAYOUT YOUR BROCHURE
A standard print brochure (tri-fold brochure) is on 8 ½" × 11" paper, folded into thirds. On one side of the paper, you have the inside flap, the back cover, and the front cover, from left to right. The core content of the brochure is on the inside.The standard brochure sizes are 8.5” x 11”, 8.5” x 14”, 5.5” x 8.5”, 9” x 12”, 11” x 17”, and 11” x 25.5”. The size that you should pick for your brochure will depend on your content.
Promotional brochures come in many sizes and can be folded many different ways, the most common being the tri-fold brochure. This fold creates three equal sections by folding the sides over the middle. Most tri-folds bend the right side first and then the left so that when opened, the brochure reads from left to right.
6 Tips to improve your tri fold brochure design
- Set up your margins correctly. The margins that are between panels should be twice as wide as the outer margins.
- Use a template from your printer.
- Think about the order of information.
- Use the inside 3-panels wisely.
- Print and fold your design mockup.
- Try something big.
One thing to keep in mind: the set-up of the pages can be a little confusing at first glance. The first page includes the inside flap, back and front of the pamphlet. The second page includes inside left, inside middle and inside right of the pamphlet.
Promotional brochures come in many sizes and can be folded many different ways, the most common being the tri-fold brochure. This fold creates three equal sections by folding the sides over the middle. Most tri-folds bend the right side first and then the left so that when opened, the brochure reads from left to right.
Read the brochure like you would a book—left to right, top to bottom—on each panel. When you open it to read the three-page spread, start at the left panel and move to the right.
Design Tips for Your Trifold Brochure
- Use a provided template. PrintPlace.com will provide you with brochure layout guides of different sizes.
- Be sure your panels make sense. Think of the natural order of a trifold brochure.
- Bring attention to the front and back panels.
- Break tradition.
- Print and fold a mock-up.
A half-fold brochure, also called a bifold brochure, is made up of a single sheet of paper folded into two. This divides the brochure into two panels.
A Z-fold is a document folding method that uses two parallel folds to create six panels of equal size – three panels on each side of the paper. The two folds are made in opposite directions, which forms a shape that resembles the letter Z. The Z-fold method is commonly used for letters, flyers and brochures.
A common size of most tri-fold brochures when they are opened or flat is 8.5" x 11", or a normal letter format. Other popular sizes are 8.5" x 14", 11" x 17" and 11" x 25.5".
A half-fold brochure–also known as a book fold brochure–is constructed by folding an 8.5” x 11”, 8.5” x 14”, 11” x 17” or 11” x 25.5” sheet of paper once, creating two equal halves. The half-fold brochure is popular among marketing professionals for the flexibility of its format.
Bi-fold brochure specifics
Flat Size: 8 1/2" x 16 1/2" Landscape - Folded Size: 8 1/2" x 8 1/4" Almost Square! File format: PDF file format preferred.A french fold is the combination of a paper or material half-folded in one direction followed by a half-fold perpendicular to the first.
Below are 15 tips and tricks on how you or your graphic designer can create the best brochure design for your brand:
- Know your objective like the back of your hand.
- Know your customers.
- Be creative, be unique.
- Practice font restraints.
- Go straight to the point.
- Avoid big words.
- Design for your readers.
US Paper Sizes
| Size | Width x Height (mm) | Width x Height (in) |
|---|
| Letter | 216 x 279 mm | 8.5 x 11.0 in |
| Legal | 216 x 356 mm | 8.5 x 14.0 in |
| Junior Legal | 127 x 203 mm | 5.0 x 8.0 in |
| Ledger / Tabloid | 279 x 432 mm | 11.0 x 17.0 in |
