80 Million Downloads in May 2021 AloneAccording to Sensortower, people downloaded TikTok 80 million times in May 2021. Sure, this is down from its peak times (TikTok had 115 million downloads in March 2020), yet TikTok still managed to top the month for non-game downloads in both Apple's App Store and Google Play.
TikTok age demographics
| Age | Percentage of users |
|---|
| Under 18 | 28 |
| 19-29 | 35 |
| 30-39 | 18 |
| 39+ | 19 |
With 689 million global active users as of January 2021, TikTok ranks as the 7th most used social network in the world. Facebook, YouTube, WhatsApp, Messenger, Instagram, and WeChat outpace the app, with more than a billion users in each case.
60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok.
Growth in World's Most Used Social Media Platforms
| Platform | 2020 | 2021 |
|---|
| Facebook Messenger* | 1,300 | 1300 |
| Instagram | 1,000 | 1221 |
| Weixin / Wechat | 1,151 | 1213 |
| Douyin / TIKTOK** | 800 | 689 |
As the fastest growing app of 2020, and one of the fastest growing social media networks of all time, TikTok is undoubtedly a platform everyone should be paying attention to in 2021.
TikTok isn't just the fastest growing social media network of 2020. It's one of the fastest growing social media networks of all time. It enables users to film and share short-form video content utilising a huge range of features.
Top 10 Social Networking Sites by Market Share Statistics [2021]
- Facebook – 2.74 Billion Active Users.
- YouTube – 2.291 Billion Active Users.
- WhatsApp – 2.0 Billion Active Users.
- Facebook Messenger – 1.3 Billion Active Users.
- Instagram – 1.221 Billion Active Users.
- Weixin/WeChat – 1.213 Billion Active Users.
In the United States, YouTube has become the most popular social media platform with 85 percent of 13 to 17 year olds using it, 72% use Instagram, 69% use Snapchat, 51% use Facebook, and it's estimated that 69% of US teens are monthly TikTok users.
Social media usage by genderThe current global average gender split of social media users is 54% men versus 46% women. However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men.
- 1. Facebook – 2.23 billion MAUs. Facebook is the biggest social media site around, with more than two billion people using it every month.
- YouTube – 1.9 billion MAUs. YouTube is a video-sharing platform where users watch a billion hour of videos every day.
- WhatsApp – 1.5 billion MAUs.
- Messenger – 1.3 billion MAUs.
1. The first social media site is born (1997) On one of the first true social media sites, SixDegrees.com, you could set up a profile page, create lists of connections, and send messages within networks.
Twitter, Instagram, Pinterest, Facebook, LinkedIn, and YouTube are the best social media platforms for making money. Each platform has it's own strengths. However, you can still make money through sales and brand partnerships.
All of the smartphone apps in this list are owned by Google, Facebook, Apple or Amazon; all of these apps are free to download.
List of most popular smartphone apps.
| Rank | Name | Owner |
|---|
| 1 | Facebook | Facebook, Inc. |
| 2 | Facebook Messenger | Facebook, Inc. |
| 3 | WhatsApp | Facebook, Inc. |
| 4 | Instagram | Facebook, Inc. |
Instagram still has a larger audience than TikTok and has been downloaded more than 1.8B times globally. While 2019 accounted for 28% of Instagram's all-time downloads, TikTok was able to add 738 million new users in 2019, growing the app by 49% of its existing users in one year alone.
Indonesia had the second largest user base during this period, with over 22 million monthly active users. Russia and Japan followed, with 16.4 million and 12.6 million monthly active users, respectively.
Number of TikTok users in selected countries in 2020 (in millions)
| Characteristic | Number of users in millions |
|---|
| - | - |
The company announced this morning it will roll out the option to create videos of up to 3 minutes in length after first testing the change with a larger number of creators over the past several months. Previously, TikTok videos could be up to 60 seconds in length, after initially expanding from 15-second clips.
Most Popular Apps Key Statistics
- TikTok was the most downloaded app globally in 2020, with 850 million downloads.
- Among Us was the most downloaded globally in 2020, with 285 million downloads.
- Four of the six most downloaded apps of 2020 were published by Facebook.
TikTok became the most popular social app in the world in 2020, overtaking Facebook and WhatsApp, shows an App Annie analysis… This backs a separate Sensor Tower study that last month stated that TikTok was the first non-Facebook-owned app to exceed 3 billion downloads.
The company is now worth $250 billion, according to Bloomberg, making it the most valuable privately held company in the world.
TikTok revealed Monday it has 1 billion active global users, indicating steady growth of the short-form video app. The company reported nearly 700 million monthly active global users last summer. Still, the ByteDance owned company trails Facebook in users.
Like many other social media platforms, TikTok generates revenue through in-app purchases. The app provides from 100 to 10,000 virtual coins that range in price from 99 cents to $99.99. Users can use the coins to purchase virtual gifts for other users to show appreciation for their content.
