If you're trying to view past insights: You may not be able to view past insights if you've recently converted to a business or creator account. You'll only see insights for posts, Stories and IGTV videos, Reels, and Live videos you've posted since you converted to a business or creator account.
If you've converted your personal Instagram profile to a business account, you can switch it back at any time. Note: Each time you switch back to a personal account, your insights data on Instagram will be erased.
The love heart your post total likes, the speech bubble amount of comments on the photo, the arrow indicate how many times the post has been shared and bookmark shows how many times the image has been saved.
The only way to see specifically who has saved your post is to ask your followers in an Instagram Story. To see how many people saved it, go to Settings > Account > Switch to Business Account or Switch to Creator Account > View insights.
Reach is the number of actual people who have seen the story, while Impressions is the number of times your story has been viewed. So if you posted a story and reached one person who viewed your story five times, Insights would show one reach and five impressions.
Making the switch is pretty easy. Navigate to your profile in Instagram (for mobile), and under Account Settings you'll see an option called “Switch to Business Profile.” You will then be asked to log into Facebook within the app. After that, you'll be asked to select which Facebook page you want to connect.
Alternatives to Facebook Analytics
- 1. Facebook Business Suite. The Business Suite on Facebook lets you manage all of your connected accounts across Facebook and Instagram from one place.
- 2. Facebook Ads Manager.
- 3. Facebook Events Manager.
- Google Analytics.
Ads Manager to keep tabs on paid campaigns, view ads, make changes and analyze results for all paid Facebook campaigns, ads, boosted posts, etc. Events Manager for tracking conversions through the Facebook pixel and Conversions API.
To see the number of people who viewed your Page: From your News Feed, click Pages in the left menu. Click Insights in the left menu.Click Page Views on the left.
To see insights for all of your Page's videos for a given time period:
- From your News Feed, click Pages in the left menu.
- Go to your Page.
- Click Insights at the top of your Page.
- Click Videos on the left.
Page views are the number of times a Page's profile has been viewed by people, including people who are logged into Facebook and those who aren't. Reach is the number of people who saw any content from your Page or about your Page.
Here's a step-by-step guide on how to conduct a deep Facebook analysis:
- Analyze Your Competitors.
- Gather Your Data.
- Analyze Your Facebook Page Data.
- Analyze Your Facebook Posts.
- Ask Yourself the Right Questions.
- What to Do After Checking Page & Post Data.
Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. However, an impression means that content was delivered to someone's feed.
To check your engagement on Facebook:
- Open Insights for your Facebook Page.
- Select Posts.
- Scroll down to the section titled All Posts Published where you'll be able to see how many people your posts reached and your engagement data.
An impression is counted as the number of times an instance of an ad is on screen for the first time. If an ad is on screen for someone 2 different times in a day, that counts as 2 impressions.)
Questions, images and videos get more engagement than any other type of post. However, videos are the most likely to be shared. Facebook posts get the most engagement on Sundays. While this might sound surprising, BuzzSumo found that engagement with posts rises when there are fewer public posts in users' news feeds.
Click on “When Your Fans Are Online”Clicking on the “Posts” link will display info about your recent posts. Next, click on the “When Your Fans Are Online” link. You will be shown a visual of when people who are fans of your page have been on Facebook during the past week.
Enable Facebook InsightsSign in to your Facebook account. This is the account you used when obtaining your Facebook Application ID. Click Insights for your domain. If you don't see an Insights for your domain link, you should instead see an Insights for your Website link.
In the Help Center, Facebook reports: No, Facebook doesn't let people track who views their profile. Third-party apps also can't provide this functionality. If you come across an app that claims to offer this ability, please report the app.
Why You Should Measure EngagementEngagement is one of the most important Facebook metrics you can track. For one, engagement is a sign that people actually like the content you're sharing. But another reason engagement is so valuable is it may give your posts more exposure to your audience.
Simply click on the live video you'd like to see metrics for, and you'll find the Live Broadcast Audience in a new tab. Click the tab to find the Viewers During Live Broadcast interactive chart. We hope these new metrics help publishers and creators as they experiment with this new medium.
Facebook Insights is an analytics dashboard where you can track user behavior and post performance on your Facebook business page. In addition to providing key metrics like page views and post reach for paid and organic posts, the platform also recommends competitor pages to watch and track.
Engagement metrics indicate interactions beyond just simply views. Facebook defines engagement as including all clicks, not only comments, likes and shares. Engagement on a post means the consumer is "leaning in" and willing to take the time and share their connection with your product or business.
From your Admin Panel, click on Insights.
- Click on Insights within your Admin Panel to view your web Insights.
- Click the Export Data button to view documents of data that aren't shown in web Insights.
- Export either your page- or post-level data, choosing either the new or old reports.
This will go through your personal profile to give you stats about the content you post, keywords you use, the people you are friends with, and much more. While it's not Facebook Insights, it is the most comprehensive information you can get about your personal profile activity and connections.
